Our stay of the week – The Principal London

In the elegant streets of Bloomsbury, The Principal London is the perfect bolthole for cultural breaks in the capital – just moments from the British Musuem, the city’s loveliest bookshops and a feast of fabulous eating spots. Spend days leisurely strolling between leafy squares and cosy cafes, and return to the hotel to bury your nose in your purchases – the hotel’s genteel surroundings make it very tempting to curl up with a book.

Image courtesy of The Principal London

Image courtesy of The Principal London

Image courtesy of The Principal London

The hotel appointed hot-shot interior designer Tara Bernerd to adorn its bright, modern spaces in useful tech – think wall-mounted TV sets that mirror your laptop or phone – and tactile fabrics like cocoa-coloured cushions and snuggly bedspreads that feel homely, rather like a high-end apartment. Get ready for a night out (or an early night in) in the subtly luxurious en-suite bathrooms, which are decked out in grey subway tiles and marble-effect bathtubs.

Image courtesy of The Principal London

Image courtesy of The Principal London/Purple PR

Image courtesy of The Principal London

The hotel has two restaurants, each with its own distinct character. Fitz’s Bar is a Gatsbyesque celebration of the Roaring Twenties, dripping with Jazz Age glamour – think antique trinkets, ostrich feathers and swathes of velvet. In total contrast, Neptune is relaxed and low-key. Aussie chef Brett Redman brings the laid-back dining of Down Under to Bloomsbury with seafood platters and a daily oyster ‘happy hour’. Standout dishes include spaghetti with cockles and squid, whole lobster and beef cheek with polenta, plus a selection of native breed meats cooked over oak and charcoal on the grill. During the day, head to The Palm Court for afternoon tea or Burr & Co for light plates and sweet treats.

Image courtesy of The Principal London

Image courtesy of The Principal London

Image courtesy of The Principal London

Entrenched in history, the hotel is in the heart of literary London, with the British Museum on one side and some of the city’s most illustrious universities on the other. In front is the green space of Russell Square – perfect for sunny afternoon strolls – and cafes, bookshops and museums lining the streets all around. Lamb’s Conduit Street is a five-minute walk and has excellent restaurants like Noble Rot, with the rest of the city and all its possibilities easily reached via the tube – the nearest station, Russell Square, is under a minute away on foot.

Words by Becca Bill

We’re offering a stay in a Guest room from £199 per room, per night, including breakfast and late check-out.

Click here to join Secret Escapes and save up to 60% on luxury hotels and holidays.

Leave a Reply

Your email address will not be published. Required fields are marked *

*